General 1 — Meredith O'Connor

Curate and lead content strategy for a weekly newsletter for a women-focused community group in Pittsburgh. The newsletter promotes upcoming events while exploring the intersection of inclusivity, equity, collaboration, connection, and the modern female experience

Pitch and write content for REI’s online blog, Uncommon Path, with a focus on outdoor activities, personal narratives, and impact stories about conservation and sustainability

Crafted creative copy for branded print and digital assets, including landing, sale, and product pages, newsletters, video scripts, social media, gift guides, retail, and mailers
Collaborated with the marketing team and partners on cross-promotional campaigns for paid, organic, and social ads and copy
Leveraged data and analytics to inform internal and external content marketing strategy
Oversaw online brand blog, including the content calendar, budget, assignments, headlines, and SEO. Regularly wrote short- and long-form content, including reported pieces and sponsored articles
Recruited, onboarded, and managed a team of freelance writers

Led content creation for a lifestyle brand focused on food, fitness, and outdoor experiences in major cities across the US
Wrote and edited listicles, feature articles, newsletters, app content, and social copy
Collaborated with the partnerships team on content strategy and copy for marketing campaigns, including branded advertorials
Recruited, onboarded, and managed a team of 30+ freelance writers

Curated and wrote articles for a local weekly publication and served as head editor of a monthly edition

What I’ve Been Up To